About EID

Launched by the Independent Petroleum Association of America (IPAA) in 2009, Energy In Depth (EID) is an outreach and education campaign focused on researching, explaining and (when needed) setting the record straight on the promise and potential of onshore energy development in America. And just in case you haven’t heard: Here in Ohio, that promise is as great as anywhere else in the entire country.

But for all the excitement these new and traditional oil and natural gas “plays” have generated in our state, successfully converting that potential into jobs, revenue and opportunity for everyday Ohioans will require a whole lot more than drill bits and pressure treatments. It will require a sustained, coordinated and perhaps unprecedented effort aimed at explaining the way energy development works – who does what, where and how, and what steps will be taken to ensure our air, water, land and surrounding environment are protected.

EID’s Ohio project will seek to engage in and add something meaningful to that critical conversation, identifying and mobilizing as many friends as we can find along the way to stand up in support of a commonsense, homegrown energy strategy for Ohio. The good news is that, thanks to groups such as the Ohio Oil and Gas Association (OOGA) and Ohio Oil and Gas Energy Education Program (OOGEEP), this work is already well underway. The bad news is that well-funded efforts to distort those facts — mostly directed from outside the state — are already up and running here as well.

In recognition of that reality, and in partnership with OOGA and OOGEEP, EID’s goal is to engage the public with the answers they need, on the platforms they use, on the issues about which they care the most.