Perusing Facebook yesterday we noticed something rather incredible. The story is best told with screenshots of the official Promised Land movie Facebook page and our Real Promised Land page. First, here is the movie Facebook page yesterday, January 8, 2013:
Notice the number of “likes” and the count of Facebook users talking about the movie Facebook page. The movie has garnered 10,717 likes and 5,883 people are talking about it. This is, bear in mind, a movie that cost $15 million to produce.
Now, take a look at The Real Promised Land, Energy In Depth’s Facebook page showing “real Americans, real stories, no scripts,” which was produced by one our staffers working with a budget only slightly larger than $1.98, using videos of (and contributed by) ordinary Americans:
Well, how about that? EID’s little Facebook page of real Americans in the real promised land has garnished a dozen more likes than a Matt Damon movie page. Not only that, but our page has 1,174 more folks talking about it.
It looks like the real stories of ordinary Americans and natural gas development are more appealing than the false narrative of some Hollywood actor who thinks hydraulic fracturing “poisons human relationships.”
My faith in humanity is restored. Congratulations, also, to those folks in the back office who developed this page. I hope they don’t learn Matt Damon gets $10 million per film. Then again, the way the movie is selling, Matt Damon may be taking IOU’s.